So there I was, sitting in the guest area of the workshop, having my horn changed (Hella Supertones this time) and having the filthy 3 year old air-con filter replaced.
On the coffee table a copy of what appeared to be an upmarket magazine. Thick paper cover, spot UV printing… Simple name – Black. The tag line: Tuning | Insights | Motorsports.
I flip the page. The 3rd page is an advert. Skim forward some more. An advertorial; and this greets me.
Who is Wolkswagen? Was the copy written by the advertiser, or by the publisher? In either case, even if that is the correct German spelling, why do it?
I skim/read through several articles. While there were no glaring grammatical faux pas, the prose was simple, factual, humorless and generally uninteresting.
Perhaps I have been spoiled by the likes of Top Gear, but If this is the quality we have come to accept from a “made in Singapore” production, then we as a country and identity cannot cry and moan about foreigners coming to take our jobs. Yes, I know that the publisher’s from Hong Kong, and that there’s at least one Caucasian in the team.
Come on! Up the level of writing, dial back on the pretentious thingamajigs like the fancy printing, cut back on the ads – subscribers buy the mag for an opinion, not to have ads shoved in their faces.